Stance is an AI engine that autonomously builds positioning frameworks, messaging docs, competitive battlecards, and GTM playbooks for B2B SaaS companies.
Generate Your PositioningEveryone automates content. Nobody automates the strategy that makes content work.
The same strategic deliverables a $20K/month PMM consultant produces, generated autonomously.
Analyzes your product, market, and competitors to generate positioning frameworks and messaging architecture. Not templates. Real strategy built from your data.
Auto-generated and continuously updated. Monitors competitor pricing, features, and messaging changes so your sales team always has current intel.
Launch plans, market entry strategies, and expansion playbooks. Complete with ICP definitions, channel recommendations, and sequenced execution steps.
One-pagers, pitch decks, objection handlers, and ROI calculators built from your positioning. Assets your sales team will actually use.
Daily monitoring of competitor moves, market shifts, and buyer sentiment. Weekly digests that inform your strategy without the manual research grind.
| Deliverable | Fractional PMM | Stance |
|---|---|---|
| Positioning framework | 2-4 weeks | Same day |
| Competitive battlecards | Updated quarterly | Updated daily |
| Sales one-pager | 1 week per asset | Hours |
| GTM playbook | $15K+ per sprint | Continuous |
| Competitor monitoring | Ad hoc | 24/7 automated |
Stance turns the product marketing playbooks behind billion-dollar SaaS companies into an autonomous engine that works for yours.